Boost Your Blogger Revenue: How to Effectively Use In-feed and In-article AdSense Ads

 

If you’re a Blogger user looking to monetize your content, Google AdSense offers a powerful solution. With various ad formats available, including In-feed and In-article ads, you can maximize your earning potential while providing a seamless experience for your readers. In this post, we’ll guide you through the process of integrating both ad types into your Blogger site.

The Benefits of In-feed and In-article Ads

• In-feed Ads: These ads are designed to blend naturally into your content feed, making them less intrusive. They can increase engagement as they appear alongside your posts, making them relevant to the user’s browsing experience.

• In-article Ads: Positioned within the content of your articles, these ads capture attention as readers scroll through your posts. They are highly visible and can lead to higher click-through rates.

Using both ad types in tandem can create a more diverse and effective monetization strategy.

Step-by-Step Guide to Adding Ad Units in Blogger

Step 1: Set Up Your Ad Units

1. Log into Google AdSense: Start by signing into your AdSense account.
2. Create an In-feed Ad Unit:
   • Navigate to the Ads section.
   • Click on Overview and then By ad unit.
   • Choose In-feed ads, customize your options, and generate the ad code.
3. Create an In-article Ad Unit:
   • Repeat the process for the In-article ads.

Step 2: Access Your Blogger Theme

1. Log into your Blogger account.
2. Select the blog you want to modify.
3. Navigate to Theme from the left menu.
4. Click on Edit HTML.

Step 3: Backup Your Current Theme

Before making any modifications, click on the Backup/Restore button to download your current theme. This step ensures you can revert back if something goes wrong.

Step 4: Locate the Blog Post Loop

1. In the HTML editor, use the search function (Ctrl + F or Cmd + F) to find:

   html
   <b:loop values='data:posts' var='post'>
   

This loop is crucial as it handles the rendering of each blog post.

Step 5: Insert Your Ad Units

1. Within the loop, find the line that includes the post content:

   html
   <b:include data='post' name='post'/>
   

2. Insert your ad codes immediately after this line. Here’s an example of how it should look:

   html
   <b:loop values='data:posts' var='post'>
       <b:if cond='data:post.isDateStart and not data:post.isFirstPost'>
           </div></div>
       </b:if>
       <b:if cond='data:post.isDateStart'>
           <div class="date-outer">
       </b:if>
       <b:if cond='data:post.dateHeader'>
           <h2 class='date-header'><span><data:post.dateHeader/></span></h2>
       </b:if>
       <b:if cond='data:post.isDateStart'>
           <div class="date-posts">
       </b:if>
       <div class='post-outer'>
           <b:include data='post' name='post'/>
           <!-- Insert In-article AdSense Code Here -->
           <!-- Insert In-feed AdSense Code Here -->
           <b:include cond='data:blog.pageType in {"static_page","item"}' data='post' name='comment_picker'/>
       </div>
   

Make sure to place the appropriate AdSense codes where indicated.

Step 6: Save Your Changes

After inserting both ad codes, click Save to apply the changes to your Blogger theme.

Step 7: Preview Your Blog

Use the Preview function to check how the ads appear on your blog. Ensure they fit well within your layout and do not disrupt the reading experience.

Step 8: Monitor Ad Performance

Once the ads are live, regularly check your AdSense account to monitor their performance. Analyze which ad types generate the most revenue and make adjustments as necessary.

Conclusion

Incorporating both In-feed and In-article AdSense ads on your Blogger site can significantly enhance your monetization strategy. By following these simple steps, you can diversify your ad placements and potentially increase your earnings while keeping your blog user-friendly. If you have any questions or need further assistance, feel free to ask. Here’s to your blogging success and increased revenue!