Connecting DV360 with Google Ads Exchange: A Step-by-Step Guide

 

Integrating Display & Video 360 (DV360) with Google Ads (formerly known as Google AdWords) allows you to optimize your advertising strategy by leveraging the strengths of both platforms. Here’s a comprehensive guide to help you connect DV360 with Google Ads Exchange.

What You’ll Need

1. Google Account: Ensure you have access to both DV360 and Google Ads accounts.
2. Admin Access: You need admin rights in both platforms to make the necessary changes.
3. Linked Billing Accounts: Make sure your billing accounts are set up correctly in both DV360 and Google Ads.

Step 1: Link Your Google Ads Account to DV360

1. Log in to DV360:

   • Go to the Display & Video 360 website and sign in with your Google account.

2. Navigate to the 'Setup' Section:

   • In the left-hand menu, click on "Setup".
   • Select "Linked Accounts" from the dropdown.

3. Link Google Ads:

   • Click on "Link Google Ads".
   • You will see a list of Google Ads accounts you have access to. Find the account you want to link and click on it.
   • Click "Link" to start the linking process.

4. Confirm Link:

   • You may be prompted to confirm the linking. Review the permissions and click "Confirm".

Step 2: Configure Your Google Ads Account

1. Log in to Google Ads:

   • Go to the Google Ads website and sign in.

2. Access Linked Accounts:

   • Click on the Tools & Settings icon (wrench icon) in the upper right corner.
   • Under the “Setup” section, click on "Linked accounts".

3. Check DV360 Connection:

   • In the Linked accounts section, you should see Display & Video 360 listed. Ensure the status shows that it is linked.

Step 3: Set Up Your Audience Lists

1. Create Audience Lists in DV360:

   • In DV360, navigate to "Audiences" from the left-hand menu.
   • Click on "New Audience" to create segments based on user behavior, demographics, etc.

2. Import Audiences to Google Ads:

   • After creating audience lists, go back to the "Linked Accounts" section in DV360.
   • Look for the option to share audiences with your linked Google Ads account.
   • Select the audience lists you want to share and click "Share".

Step 4: Use the Shared Audiences in Google Ads

1. Log back into Google Ads:

   • Navigate to the "Tools & Settings" menu again.

2. Access Audience Manager:

   • Under the “Shared Library” section, click on "Audience Manager".

3. Check Imported Audiences:

   • You should see the audiences shared from DV360. These can now be used for targeting in your Google Ads campaigns.

Step 5: Monitor and Optimize

1. Analyze Performance:

   • Regularly check performance metrics in both DV360 and Google Ads. This will help you identify which audiences and strategies are yielding the best results.

2. Optimize Campaigns:

   • Use insights from both platforms to adjust your targeting, bids, and creative strategies.

3. A/B Testing:

   • Conduct A/B tests across campaigns to see what works best. Use the data to refine your approaches continuously.

Conclusion

Connecting DV360 with Google Ads Exchange is a powerful way to streamline your digital marketing efforts and optimize your campaigns. By following these steps, you’ll be able to leverage the strengths of both platforms, enhance audience targeting, and ultimately drive better results for your advertising strategies.

If you encounter any issues during the setup process, consult the Google Ads Help Center or DV360 Support for assistance. Happy advertising!